If you’re interested in marketing your business online and who isn’t at this point?, you can’t escape hearing about content marketing. It’s everywhere you look or listen. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and content strategy was a concept that was yet to be born. In this article we are going to describe how to do content marketing.
5 Steps to do Content Marketing
Have a clear goal
Any successful content marketing campaign should start with one clear question: ‘What do we want to achieve with our content?’ This should influence every blog, eBook, or social post you create.
Having a clear overarching goal to your entire digital marketing strategy is vital. It can be easy to assume that this goal would be to generate leads that is, after all, the goal of every business. But it’s also worth taking some time to consider the how as well as the why you’re creating content.
Set Your Content Marketing KPIs
Your Key Performance Indicators (KPIs) are the essential metrics that you’ll watch in order to evaluate your progress towards your goals. These need to be specific, measurable metrics that can clearly demonstrate progress.
For example, if boosting lead generation is your number one goal, you’ll likely use a high-value piece of content like an e-book, and stick it behind a data capture form. In order to download the e-book, prospects will need to give you some data usually name, job title, and email address.
Create Your Content Strategy Document
Rather than just winging it and starting from scratch each time you create a new piece of content, you should document the entire process and refine it so that you can simply follow a pre-determined set of steps for the most efficiency.
Don’t Ignore SEO
Content marketing is beautiful because it has the ability to combine Content which can establish your expertise with Social Media which can help you exponentially spread your message with Search helping you be found via Google, Bing or other search engines to make your content SEO-friendly.
Some companies limit the Search part of the equation by not being knowledgeable about the basics of SEO, by using terms that people don’t use (e.g. internal company jargon vs. commonly used terms) and by not posting enough keyword-rich textual content on their website or blog.
Build a Social Foundation
Social media is a perfect complement to content marketing. Content is the fuel that keeps the social media “engine” humming as people share and re-share content they’ve discovered or that someone else (in most cases) shared with them. Hope the above steps that will give an idea for how to do content marketing.